'Oz' launches interactive 'Chrome Experiment'

05:00 AM, Feb 05, 2013

James Franco and Michelle Williams star in 'Oz: The Great and Powerful.' Merie Weismiller Wallace, Disney/


Written By by Whitney Matheson, USA TODAY

Oz: The Great and Powerful is shaping up to be a big hit this spring, with luscious visuals and an attractive cast that includes Michelle Williams, James Franco, Mila Kunis and Rachel Weisz. (Sam Raimi directs, and yes, Bruce Campbell appears!)

Hot on the heels of its Super Bowl ad, Disney has launched a “Chrome Experiment” at www.findyourwaytooz.com. Head there to engage in a bunch of interactive features, like a photo booth and zoetrope — but take note they work best if viewed in Google Chrome.

I spent some time on the site, which teases that “nothing is as it seems,” and I think my favorite part is the music section, where you can compose your own theme song. Here’s one I made, but there are endless possibilities.

Oz: The Great and Powerful opens March 8.