Moviegoing up in the US, worldwide
05:00 AM, Mar 21, 2013
More than two-thirds of Americans went to the movies last year, and nearly half caught at least one 3-D movie, the Motion Picture Association of America says.
In its annual report released Thursday afternoon, the MPAA says that moviegoing worldwide is on the uptick: sales are up 6% in North America and worldwide.
The MPAA credited much of the upswing to theater construction worldwide, which has helped foreign markets account for more than two-thirds of most movies’ overall box office haul, the report says.
Among the MPAA findings:
Among other nations, China is seeing the fastest growth at the multiplex. According to the report, Chinese box office grew by 36% last year to $2.7 billion, putting it ahead of Japan and Latin America.
While analysts expected the surge, one nugget surprised observers: Illinois is the most avid film state in the country.
According to the MPAA, about 74% of Illinois residents saw a movie last year, followed by California (73%), Texas (72%) and Indiana (71%).