Female stars push girl power in viral video
05:00 AM, Apr 16, 2013
A group of powerful female stars is using new social media, and old-fashioned media, as well, to push for health, education and justice for women and girls around the world.
Chime for Change, led by fashion powerhouse Gucci, with singer Beyoncé, actress Salma Hayek and Gucci creative director Frida Giannini as co-founders, is a campaign designed to push for female empowerment through social media.
The group today released a PSA video, It’s Possible, that they hope will go viral. On it, stars such as Blake Lively, Evan Rachel Wood, Freida Pinto, Halle Berry, Arianna Huffington, Jada Pinkett Smith, John Legend, Katy Perry, Olivia Wilde, Ziggy Marley and Zoe Saldana push a message that “anything is possible” for girls thanks to social media.
“Who would have thought that a tiny device like this could be a weapon,” says Smith, waving a smartphone in the video.
“If I feel strongly about something, the entire world will know it in a matter of seconds,” says Perry, thanks to social media such as Facebook and Twitter.
“I’m telling my daughter every day, ‘you know you can be president,’ ” even though she’s only a year old, says Beyoncé. But anything is possible, she says.
Beyoncé will be headlining a fundraising Chime for Change concert June 1 in London, sponsored by Gucci, with proceeds going to the campaign. Also on the bill are Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, Legend, Laura Pausini, Rita Ora and Timbaland, with others to be announced.
“Our goal is to call for change for girls and women in the loudest voice possible,” said Beyoncé, who uses her full married name, Knowles-Carter, in the video. “I am excited for us to come together on June 1st to bring the issues of education, health and justice for girls and women to the world stage.”