Katzenberg's favorite apps aren't all business

05:00 AM, May 08, 2013

Jeffrey Katzenberg top app: Talking Tom Dan MacMedan, USA TODAY/


Written By by Scott Bowles, USA TODAY

Jeffrey Katzenberg sees apps the way he sees fingerprints.

Here’s the thing that’s so fascinating about what has been created” with apps, he says. “You talk about how fingerprints are unique. Well, the smartphone that you have is an utter reflection of your life. It’s a mirror into you and who you are and what you do.”

So what does Katzenberg’s apps mirror reflect? He concedes he’s been turning to games to get away from the daily grind.

His favorite of the moment: “Talking Tom!” he says without hesitation about the virtual pet that responds to being “touched” and repeats what you say in a feline-robot voice. Right behind that? Angry Birds.

Then he reveals the apps that rule his day when he’s not feeling playful: “So many of them are productivity apps — Notes, Dropbox, Twitter. I am the sum of my apps. Maybe I am an app.”