Jennifer Garner is the new face of Max Mara

05:00 AM, Jul 16, 2013

Actress Jennifer Garner is the new face of Max Mara. Mario Sorrenti/


Written By by Maria Puente, USA TODAY

Max Mara has its first celebrity spokesperson, and it’s actress Jennifer Garner, making her debut in her first fashion-and-accessories ad campaign.

WWD and People have the story and the photos by photographer Mario Sorrenti. In one shot, she’s wearing a luscious camel coat and clutching Max Mara’s new statement handbag, the JBag.

I like the size of the JBag,” Garner said in a Max Mara press release. “I like that it’s big enough to carry anything you want to stuff in there, but it’s small enough that you won’t lose your keys!”

Though this is her first campaign, she is a regular standout on red carpets. She describes her style as “pragmatic: I like to wear garments that have a real luxurious texture and feel good against the skin.”

The ad campaign will make its debut in September in magazines such as Vogue, Harper’s Bazaar, Elle, W and InStyle, plus newspaper such as The New York Times and the International Herald Tribune.

Max Mara’s chairman, Luigi Maramotti, told WWD, that Garner, 41, wife of Oscar winner Ben Affleck and mother of three, is the perfect face for the line.

Jennifer Garner is a real woman, not a cover girl, not a starlet, and she has different interests, a family and values,” he said. “She is a real woman and embodies the Max Mara woman, she perfectly reflects our image.”