'Gravity' makes one giant leap with record box office
05:00 AM, Oct 06, 2013
Fueled by the strongest reviews of the year, Gravity hit the stratosphere at the box office this weekend, running rings around the latest thriller from Ben Affleck and Justin Timberlake.
The Sandra Bullock outer-space saga collected $55.6 million, according to studio estimates.
The haul easily eclipsed analysts’ projections of $35 million, and its near-unanimous positive reviews make it an early frontrunner in the awards race, analysts say.
Propelling sales: IMAX theaters, which accounted for $11.2 million, the biggest October opening for any film in the colossal format. Company CEO Greg Foster says that the bulk of the nation’s 425 IMAX theaters have booked Gravity for the next month.
“We have a special relationship with space films, beginning with our documentaries, and this is the kind of quality movie our audience expects,” he says.
3-D acquitted itself well, too, as it accounted for 80% of ticket sales, according to distributing studio Warner Bros.
Gravity eclipsed the October debut record of Paranormal Activity 3, which opened to $52.6 million in 2011. The film earned an astounding thumbs-up from 98% of the nation’s critics, according to survey site Rottentomatoes.com.
Fans were nearly as over the moon: 91% of moviegoers said they enjoyed the movie, directed by Alfonso Cuaron and co-starring George Clooney. Nearly 60% of the audience was 35 and up, and the movie scored an A- with moviegoers, according to pollsters CinemaScore.
Gravity had no trouble hitting box-office heights, despite the unpredictable nature of science fiction films particularly original ones, says Tim Briody of Boxofficeprophets.com.
But the $100 million picture managed to combine “incredible effects, horror movie-style vibe seriously, try and watch any scene from it without wanting to hold your breath an A-list cast and ridiculously positive word-of-mouth to set everything up properly for the largest opening in months.”
And it gives the fall season, which often sees sluggish ticket sales until Thanksgiving, critical momentum as studios try to catch last year’s ticket sales pace.
“The real question at this point is how high it can go,” says Ray Subers of Box Office Mojo.
Gitesh Pandya of Boxofficeguru.com says Gravity drew non-sci-fi fans in part with its high-powered stars, particularly Bullock, who has discovered 2013 is her lucky number. Earlier this year, her comedy The Heat opened to $39.1 million on its way to $159 million. Both Bullock and Clooney scored the highest debuts of their career this weekend.
“Bullock remains a major star, very likable and very bankable,” Pandya says.
Affleck and Timberlake couldn’t find their way to the bank this weekend as their crime thriller Runner Runner fell well below expectations. The only other newcomer of the weekend which scored a miserable 8% approval rating among critics, Rottentomatoes.com says mustered only $7.6 million, good for third place.
The animated comedy Cloudy With a Chance of Meatballs 2 took second place with $21.5 million, while the drama Prisoners took fourth with $5.7 million.
The Ron Howard racing film Rush rounded out the top five with $4.4 million.
Final figures are expected Monday.