Audi looks out 70 years for 'Ender's Game' supercar
05:00 AM, Oct 29, 2013
HOLLYWOOD — A team of Audi designers spent more than year imagining what the sleekest sports car will look like in 70 years — all for about 10 seconds on film.
It’s the team that designed the futuristic car for the new sci-fi movie Ender’s Game starring Harrison Ford, which comes to theaters Friday.
Audi may have a small presence in the film, but it made the most of it Monday night at the splashy premiere at what used to be known as Grauman’s, now the TCL Chinese Theater in Hollywood. The movie’s stars, including Viola Davis and Ben Kingsley, walked a red carpet that featured the Audi logo and a small model of the car.
Even though the car plays a small role in the film, it is instantly recognizable as an Audi from its design, says designer Frank Rimili, who was joined at the afterparty for the movie by fellow designer Bjorn Wehrti.
The process to design the car took more than a year, about three months of work all told, Rimili says. It was all for a car that will never go into production.
How did other Audi designers feel about them being able to spend their time on a movie project? “Envy,” Rimili says. “They all wanted to take part.”
Besides the obvious attention that the movie, a battle film with lots of action sequences sure to have an overwhelmingly male audience, will bring to Audi, the project could have other payoffs. Some of the car’s curves or other design touches could show up in more near-term Audis, he says.
Interestingly, a mock up of the car created for the film was never needed. The one seen in the film is purely digital. The sequences were filmed with an Audi A7, and film artists simply covered it over with a digitally created one for the movie.